Let’s make slow beauty mainstream

Sustainability copywriter Fuschia Hutton is based in London

Hi, I’m Fuschia, sustainable beauty copywriter and transcreator. I want to help businesses like yours make circular, refillable, upcycled and reusable products mainstream. And one piece of the puzzle is clear, human-led copy and content that makes consumers feel seen and heard and showcases your solution as the natural choice.

To tell the truth, working with the goodies has been a secret ambition since my in-house marketing days, when fossil fuel polluters made up a scary percentage of our client base.

I’ve worked with marcomms agencies, serial entrepreneurs, multinationals and startups. All share one ambition — to make it easier for people to make planet-friendly choices in their daily lives.

When I’m not working you can find me upcycling old textiles, writing about eco brands to promote my local sustainability market and trying to convince my mini picky eaters to waste less food.

Qualifications & memberships

Being unprepared keeps me up at night. I have Diplomas in Translation and Marketing and know my on-page SEO. I’m also member of the British Beauty Council, CIoL and Procopywriters.

International English? That’s my lingo

Many of the companies I’ve worked with are marketing to non-native English speakers. So I know when to rein in UK-centric language and when I can let myself go.

Italian brand? Non ti preoccupare

If you’re an Italian brand that needs English copy, you can brief me in Italian and I’ll write the copy in English. The catch? You just have to put up with my English accent on calls.

"Fuschia Hutton is a capable copywriter who understands the end goal of the project, is able to follow the brief, is meticulous and delivers on time." — Sandra Iannotti, Co-founder & COO, Lingospell

"Throughout the whole project, I had a feeling that the project was in safe hands." — Anastasia Kozhukhova, AK Translating

"Fuschia is collaborative, efficient, flexible and responsive." — Sonalie Figueiras, Founder & Editor-in-Chief, Green Queen Media

What do you need help with?

  • Brand voice

    Take the guesswork out of the way you write for your customers. Create a verbal identity guide that’ll nurture them while staying on-brand.

    Yes please!

  • Copy & content

    Share your story with your tribe. Boost visibility, increase conversions and impress potential investors with flexible copywriting support.

    Tell me more

  • Transcreation

    Get impactful English versions of your Italian headlines, straplines, and longform SEO copy and win over UK or international audiences.

    Per favore!

Words count. But not as much as nature.

When you work with me, 1% of your project fee goes directly to charities doing great work for people and the planet, including seagrass restoration, whale and dolphin protection, and tree planting.

Looking for a sustainable beauty copywriter in London?

I’m based in Hertfordshire, not London. Cheeky, I know. But I’m not far from London and no one searches for copywriters in Harpenden. I actually work with clients based all over the world, including Italy, Switzerland and Hong Kong. As well as closer to home.

Want to chat through your options? Book a free 30-minute chat and we can have a natter about your goals.