Get the Message
Key messaging strategy for small businesses
Your business has purpose and your words are powerful. Connecting with your audience and inspiring them to join your mission begins with a clear messaging strategy. Get the Message, my key messaging strategy for small businesses, will help you gain clarity on why your brand exist and what makes you so uniquely different to the competition. Once you figure out your secret sauce, you can communicate your value, build credibility, win financial backing and sell in a way that feels natural, not nauseating.
How can a key messaging strategy benefit my small business?
Ever sat down to write a sales page or fundraiser and felt completely stuck? You’re not alone! Often, we dive right in and start to write before we’ve thought about what we want to say. The result is tangled, jumbled thoughts and mixed messaging.
When you run a vision-driven business, it’s easy to reach for the same messages as other changemakers. The result? You blend in rather than stand out.
Having a solid messaging strategy in your back pocket changes everything. Having a set of clear, effective messages will help you confidently tell memorable stories that resonate with your tribe — as you do good for the planet and humanity.
How it works
We’ll spend two hours exploring your brand and untangling your values, your mission and what you have to offer the world that no one else can.
After the session, you’ll get a guide with everything we discuss, complete with suggested taglines that perfectly encapsulate your essence and up to three supporting key messages that express your secret sauce.
With your solid messaging strategy, you’ll find it easier to build credibility, convert customers craft compelling copy that avoids mixed messaging. Whether you use it to DIY your marketing or would like me to craft shiny new SEO-friendly website copy, your messaging guide will provide clarity and consistency.
Get the Message can help you if:
✔️ You struggle to identify your USPs
✔️ You want to build a memorable brand
✔️ Your customer base has changed
✔️ You want to start appealing to the mainstream or a particular niche
✔️ You fall back on generic wording such as ‘natural’ or ‘best in class’ but there’s so much more to your brand
✔️ You want to avoid accidental greenwashing
✔️ Your marketing isn’t resonating with your ideal customers
✔️ Your customers are confused about certain aspects of your business
✔️ You have so much you want to say but don’t want to send out mixed messages
✔️ You need a new tagline that reflects your current brand
✔️ You struggle to stand out from the competition
Get the Message, my key messaging strategy for small businesses includes:
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A two-hour workshop to identify your brand archetype, ideal customers, unique selling propositions (USPs), goals, social proof, values and features and benefits. Don’t worry if you don’t have this information to hand – I’ll guide you through it
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3 suggested tagline options for your business based on your primary key message
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Your primary brand key message
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Up to 3 supporting key messages
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Your own customised PDF guide containing everything discussed
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Two rounds of amends to perfect the information and make tweaks
“Fuschia’s copy has been vital to our progress”
“Fuschia’s copy has been vital to our progress. Having Fuschia re-articulate the way the project evolved in a way people could understand has been so important. We’ve since grown into a registered charity and have now got huge community interest ahead of our imminent release. Fuschia writes beautiful copy and will be able to distil your ideas into something your audience will enjoy and respond to. I thoroughly recommend her.” - Duncan Catterall, Founder, Help Close By
“She expanded on the benefits and why we are the perfect choice for parents”
“I am a native Cantonese speaker. I can see Fuschia is very professional and passionate on her website so I decided to ask her to help. She is very good and hard working. I really appreciate she was willing to take a challenge to help me. It is not easy work but she did a very good job. She did not only do a translation, she expanded on the benefits and the reasons why we are the perfect choice for parents who want their children to learn Cantonese. Thank you, Fuschia! ” - Ceci Pang, Founder, Rainbow Seeds Cantonese
“I recommend her to anyone who wants tailored copy”
“I worked together with Fuschia on a copyediting project for one of her clients. Not only is she a fantastic copywriter, she knocked it out of the park when it came to managing, planning and organising this big project with tight deadlines. Communication was fabulous and she organised everything superbly. Plus, she's a lovely, positive and patient person to work with. Thank you Fuschia!” - Jane Nizi, Founder, Figure Eight Creative
Get the Message
Key messaging strategy for small businesses
Frequently asked questions
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Messaging is how you communicate your purpose, value and offerings to your customers. Gaining clarification on your key messages will make it clearer to your Customers how you can help them and why you’re the brand for them. Having a messaging structure means you’ll be communicating consistently across different platforms.
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That’s what we’re here to uncover! I’ll take you through everything in the workshop and then distil it all into a guide for you that will include a core message, supporting messages and suggested taglines.
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Absolutely, and it should. My business isn’t the same as it was five years ago and it’s unlikely yours is either. Your customer base evolves, you add and remove products and services and the market shifts. I’d recommend reviewing your brand messaging every year or so.
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Brand positioning is how the market perceives your brand. With this service, we'll look at which brand archetypes your business embodies and decide whether to continue with them or tweak them. Once you're happy with the positioning, we'll get to work on translating this into words in the form of you core key message, supporting messages and tagline.
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You’ll invest just two hours in our workshop upfront. You’ll then receive your key messages a week later.
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Prefer to communicate in Italian? Nessun problema! Write to me in lingua and we can chat about your options. Or hop over to my Italian website to browse my creative translation services.