Copy as mindful as your rituals

When you’re running a sustainable indie beauty business, you don’t have time to explain what the circular economy is.

That’s why it’s easier working with a copywriter who just gets it. Who understands how every product description, every email sequence and every About page fits into your mission.

A copywriter who sticks to the brief but also isn’t fazed by when priorities shift (it happens).

My first priority in any new copywriting project is getting to know your brand, your audience and how you’re making beauty better, one refill, one upcycled ingredient or one waterless formula at a time.

"She quickly grasps just what's needed and is able to craft valuable copy that has added strength to the brands and businesses we partner with."

-Martha Moger, The Stitch Writer & Co

What do you need help with?

  • Getting found

    Get out there and boost your brand’s discoverability with SEO website copy, SEO blogs, organic and social media captions, video promo scripts and press releases.

    Get a free quote

  • Nurturing prospects

    Build trust with your kind of skinthusiasts with newsletters, email sequences, lead magnets, long-form blog content, sustainability pages and brand roadmaps.

    Get a free quote

  • Converting customers

    Get those conscious customers mindfully clicking ‘add to cart’ with product descriptions, sales pages, promotional emails, paid ad copy, case studies and packaging copy.

    Get a free quote

"Fuschia is a real joy to work with - a talented copywriter with a genuine passion for sustainable living which allows her to skillfully curate and craft the most relevant content for readers."

-Laura Robinson, Founder & Managing Director, Pink Pear

How it works

  • Reach out

    Book a 30-minute call or send me an email and tell me all about your project. After our chat you’ll get a proposal tailored to your goals.

  • Regroup

    Our collaboration begins with a 90-minute briefing workshop. We’ll talk goals, ideal clients, USPs, brand voice and competitors.

  • Research

    Research is essential for your copy and content to do its job. I’ll review your competitors, testimonials and can even interview your best customers.

    It’s also the time for SEO keyword research and mapping if you need it.

  • React

    I’ll get to work creating the copy to your brief.

  • Reveal

    You’ll receive the first draft of your copy on our agreed deadline. For the most creative elements such as taglines or headlines, expect three different options along with commentary.

  • Refine

    You’ll send me your feedback. Don’t hold back! The more clear, actionable feedback, the better the result. You’ll get two rounds of amends and once you give the green light, we’ll proofread the copy to catch any pesky typos.

  • Repeat?

    If you’d like to to collaborate on an ongoing basis, we can chat about a retainer agreement.

"We’d recommend Fuschia to companies who need a capable copywriter who understands the end goal of the project, is able to follow the brief, is meticulous and delivers on time."

-Sandra Iannotti, Co-founder & COO, Lingospell

Frequently asked questions

  • Yes! I can optimise texts with keywords you or your SEO consultant has identified. Alternatively, I can carry out keyword research using industry tools and work with you to identify the optimal keywords for your website.

  • Two rounds of revisions are included so we can perfect the copy together. If you need further edits after that, we can agree on a fee for additional changes.

  • I can indeed, and have edited many texts in the past, especially those written by non-native speakers. We’ll still follow the same process to ensure your final texts meet your objectives.

  • I’ll propose a realistic deadline based on the time, scale, objectives and my availability. To give an idea, a simple website project typically takes 4-6 weeks.

  • I’ll quote you a project fee so you have a clear picture of the investment before going ahead with the project.

    I price each project according to a number of factors, including time, value and objectives.

    Want to know how my rates compare to other copywriters? According to the latest Procopywriters survey, my pricing is broadly in line with the market.