Copy and content for international audiences

When you hire a copywriter, you have an objective in mind - whether that’s launching your brand, getting seen by your ideal customers or nurturing existing prospects so they finally click ‘add to cart’.

Effective copywriting goes far beyond the words on the page. It involves understanding your brand, your voice, your positioning, your audience and how you make their lives better. Only then can you begin to put words to paper.

Copy doesn’t exist in isolation. Every product description, email sequence and about page fits into your overall mission. And it’s my job to understand how.

Discover the two ways I work with clients - through one-off website (re)launch projects and ongoing retainers.

What do you need help with?

Re(launching) your website

Make it easier for browsers to find you, guide their customer journey and make it more likely for them to bookmark your page with SEO-friendly website copywriting and transcreation.

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Ongoing support

Share your story and tell your audience just why they should care about your mission. Whether you need an SEO website refresh or a flexible retainer for multi-channel campaign support, I can help.

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"She quickly grasps just what's needed and is able to craft valuable copy that has added strength to the brands and businesses we partner with."

-Martha Moger, The Stitch Writer & Co

"We’d recommend Fuschia to companies who need a capable copywriter who understands the end goal of the project, is able to follow the brief, is meticulous and delivers on time."

-Sandra Iannotti, Co-founder & COO, Lingospell

How it works

Reach out

Book a 30-minute call or send me an email and tell me all about your project. After our chat you’ll get a proposal tailored to your goals.
Regroup

Our collaboration begins with a 90-minute briefing workshop. We’ll talk goals, ideal clients, USPs, brand voice and competitors.
Research

Research is essential for your copy and content to do its job. I’ll review your competitors, testimonials and can even interview your best customers.

It’s also the time for SEO keyword research and mapping if you need it. I can carry out basic keyword research or, if you operate in a highly competitive niche, then we can team up with a technical SEO specialist.
React

I’ll get to work creating the copy to your brief.
Reveal

You’ll receive the first draft of your copy on our agreed deadline. For the most creative elements such as taglines or headlines, expect three different options along with commentary.
Refine

You’ll send me your feedback. Don’t hold back! The more clear, actionable feedback, the better the result. You’ll get two rounds of amends and once you give the green light, we’ll proofread the copy to catch any pesky typos.
Repeat?

If you’d like to to collaborate on an ongoing basis, we can chat about a retainer agreement.

"Fuschia is a real joy to work with - a talented copywriter with a genuine passion for sustainable living which allows her to skillfully curate and craft the most relevant content for readers."

-Laura Robinson, Founder & Managing Director, Pink Pear

Frequently Asked Questions

Yes, and I strongly advise optimising your website copy for SEO - otherwise what’s the point? It can be really hard for your audience to find you if it's not laced with the right keywords in the right places.

For SEO website projects, I use SEO tools to carry out keyword research and propose a website structure with primary and secondary keywords. Once you're happy with the strategy, I'll write the copy according to SEO best practice (as well as your brief!).

If you work with an SEO agency that has already identified keywords, then I’m happy to take these and use them in my website copy.

I don’t provide off-page SEO services such a html, improving site speed and link building). If you're an ecommerce brand in a highly competitive niche, then I recommend collaborating with a technical SEO specialist. They’ll be able to help you with deeper competitor analysis, backlink strategy, and technical audits.
I'm certainly up for humanising AI copy. I think we can agree it needs all the help it can get! But before you invest, please be aware that humanising AI-generated copy might not save as much time or money as you expect.
AI often looks pretty good on the surface. It has good grammar and spelling and sounds fluent.
But when you dig into it, it AI copy often needs more work than you expect. Copywriting involves a lot of thinking - you need to be clear on your positioning, audience, message, brand voice, and story before you start writing. Chatbots can’t do this on their own, so simply humanising their output might not achieve the result you want.

I'm certainly happy to chat about whether this might be a good strategy for you or whether writing the copy from scratch might be a better use of your time and investment.
Understanding how LLMs source and recommend individual businesses is still a work in progress for me and I'm working out a process to help my clients' websites appear in generative search engines (as well as my own!).

My current understanding is solid SEO will take you most of the way there, but there are some subtle differences to the way copy is written and laid out. Watch this space!
Obviously we hope this doesn’t happen, and I’ve got a solid process to make this less likely.

We’ll start with a briefing session where I'll ask you all about your goals, brand, audience and unique selling points. If you have any example copy that has worked really well for your in the past - or any that hasn’t performed well - then even better.
Depending on your project scope, I'll usually share the copy page-by-page and invite you to share your feedback, which I’ll also use to guide me as I draft further copy.

Two rounds of amends are included as standard to perfect the copy together. If you need further edits after that, we can agree on a fee for additional changes - but so far, I've never had to do this.

I’ll finish with a final proofread of the copy which I’ll either do myself or get an external proofreader to do (depending on your budget).