English copywriting for international brands

Voice your vision

Fuschia Hutton, English copywriter for international brands

Copywriting, transcreation and brand voice support for international brands that can’t afford to sound translated (or AI-generated).

I need…

  • Image of someone looking at website copy I have written with their phone

    copywriting support

    SEO-friendly website copy, one-off projects or ongoing copywriting support.

    Show me more
  • Adverts in Piccadilly Circus

    to launch in English

    Italian brand? Adapt your impactful headlines, straplines or longform SEO copy.

    Per favore!

  • a fresh voice

    Refine how your brand sounds so you can (re)launch with confidence.

    Yes please!
Fuschia Hutton, English copywriter for international brands

Hi, I’m Fuschia, international brand copywriter

With 20 years of experience in global marketing, I use my cross-cultural insight to help my clients rebuild their messaging in an English voice that’s natural and on-brand, so international clients engage and connect with them. Once we’ve nailed that, we can get down to the business of creating clear, natural English copy.

Strategic copy, diverse audiences

Marketing in English opens the doors to so many global opportunities. But native speakers from different countries aren’t a homogeneous lot. And neither are international audiences who speak English as a second, third or even fourth language. Whether you’re targeting Brits or a general global audience, I’ll tailor my approach to your clients.

Find out more

What they said ⬇️

  • "Fuschia is a talented, engaging writer who is great at crafting inspiring sustainability content that has mainstream appeal whilst also appealing to more committed eco activists. I really enjoyed working with her and found her collaborative, efficient, flexible and responsive. She was especially good at helping us nail the tone of voice of our weekly newsletter. I highly recommend working with Fuschia!"

    Sonalie Figueiras, Founder & Editor-in-Chief, Green Queen Media

  • "Fuschia’s copy has been vital to our progress. Having Fuschia re-articulate the way the project evolved in a way people could understand has been so important. We’ve since grown into a registered charity and have now got huge community interest ahead of our imminent release. Fuschia writes beautiful copy and will be able to distil your ideas into something your audience will enjoy and respond to. I thoroughly recommend her. "

    Duncan Catterall, Co-founder, Help Close By

  • "Fuschia Hutton has translated a large number of articles about sustainability, natural craft and ethical fashion for No Serial Number Magazine. Fuschia Hutton is a very professional and takes great care in her work. She regularly offers an invaluable contribution to our magazine, pays great attention to detail and does not hesitate to ask questions whenever necessary. She is always punctual and a pleasure to work with"

    Francesca Palange, No Serial Number Magazine

  • "It has been a real pleasure to work with you and thank you so much for delivering so quickly (we really appreciate that) and for your clear and accurate feedback! We will certainly reach out to you in the future."

    Elisabetta Roveri, Dailygoods

  • "I was lucky to work with Fuschia on a very important book translation project and strongly recommend her as a brilliant localisation expert providing translation of impeccable quality. When you deal with the content for the luxury industry, it’s crucial to find a reliable person who will understand your needs without a word.
That’s what Fuschia did. She worked at the text with all her heart. Throughout the whole project, I had a feeling that the project was in safe hands. If you look for impeccable Italian to English translation (where even subtle cultural nuances are taken into account), don’t think twice and get in touch with Fuschia!"

    Anastasia Kozhukhova, AK Translating

  • "We wanted to gain more traction with higher website views and build credibility in the market. Working with Fuschia really took a lot of stress away from me so I could focus on growing the business. The management of the whole process and how she kept on top of planning the next stages was perfect for me and we were able to build stronger content by being on the “same page”. We achieved a massive number of website views compared to what it was previously. Would 100% work with her again once we continue to add more blogs onto our website."

    Rhys Masterson, Managing Director, MasterSearch

  • "Working with Fuschia is a delight. She quickly grasps just what's needed and is able to craft valuable copy that has added strength to the brands and businesses we partner with. Fuschia has become an important part of our freelance team in a short space of time, is incredibly easy and personable to work with and has never missed a deadline."

    Martha Moger, The Stitch Writer

  • "I'm really happy with my new LinkedIn profile and I feel the changes you made were very pertinent. I hope we'll get more chances to work together."

    Stefania Puddu, Naturally Translated

  • "Thanks for your great work. I’d be very happy to work with you in the future."

    Daniela Kahler, Ex Libris Genossenschaft | Cooperativa

  • "Fuschia was very accurate and methodical in her approach to the project and kept to the deadlines. She gave several alternative translations to ensure that the English version of my website reflected my tone of voice. I hope to work with her soon on future projects and recommend her to anyone who needs content in 'proper' English."

    Ester Mignani, La Copy SEO

  • "I am a native Cantonese speaker. I can see Fuschia is very professional and passionate on her website so I decided to ask her to help. She is very good and hard working. I really appreciate she was willing to take a challenge to help me. It is not easy work but she did a very good job. She did not only do a translation, she expanded on the benefits and the reasons why we are the perfect choice for parents who want their children to learn Cantonese. Thank you, Fuschia!"

    Ceci Pang, Founder, Rainbow Seeds

  • "We're super happy with your work, you demonstrated seriousness and professionalism, and we will certainly collaborate with you again in future."

    Francesco Masè, Marketing, Star Shop Distribuzione

  • "I personally feel you've done a superb job. The client really liked it too. Thank you on behalf of the end client, the video maker and the speakers!"

    Paola Modica, Interlanguage

  • "Fuschia was always polite, flexible and very professional. Her input helped us a lot and her work was perfect. We will certainly work together again in the future."

    Alberto Mortarotti, Founder, NOI Skincare

  • "Fuschia is a highly-valued member of my virtual team for a leading international client. She’s a real joy to work with - a talented copywriter with a genuine passion for sustainable living which allows her to skillfully curate and craft the most relevant content for readers. Her flair for tone of voice in particular has helped us nail our client’s unique and engaging style. Thanks for everything Fuschia!"

    Laura Robinson, Founder & Managing Director, Pink Pear Agency

  • "Fuschia Hutton worked as a copywriter in a project which lasted nearly a year. She helped us by grasping the client’s needs, following their brief and showed a great deal of flexibility when the client requested changes to the project scope. She was always accurate and a good communicator, an essential trait when working on a dynamic project like this one. The result was a successful campaign, both for us and the end client, who was happy with the work. We liked her helpfulness and how easy it was to work with her. It was an extremely positive experience and we wouldn’t hesitate to turn to Fuschia for future copywriting projects, We’d recommend her to companies who need a capable copywriter who understands the end goal of the project, is able to follow the brief, is meticulous and delivers on time."

    Sandra Iannotti, Co-founder & COO, Lingospell

  • "We’re very happy that we worked with Fuschia! She kept to the deadlines, was kind and helpful, and willing to work with the team. She is very professional and I would recommend her to anyone who wants English copy tailored to their needs!"

    Vittoria Zambaiti, Graphic Designer, Almatex Srl

  • "Thank you so much for your amazing work on it and for your flexibility with the project and the multiple requests, aware there were quite a few and that things were changed multiple times, but you were always super reactive and detailed. It was a real pleasure working on this project with you (as with all other projects!)."

    Giulia Formica, Transcreation Account Manager, Translate Plus

  • "I worked together with Fuschia on a copyediting project for one of her clients. Not only is she a fantastic copywriter, she knocked it out of the park when it came to managing, planning and organising this big project with tight deadlines. Communication was fabulous and she organised everything superbly. Plus, she's a lovely, positive and patient person to work with. Thank you Fuschia!"

    Jane Nizi, Figure Eight Creative

  • "I collaborated with Fuschia to translate my website into English. I am a translator myself, and I always explain to my clients that, even if you know the language, nobody can do as good a job as a native speaker. Only a native speaker can nail all the small details of a text to make it really readable, professional and effective, taking care of all the nuances, for example, fine tuning the text for a US, UK or international audience. And this is not just something I say, it is something I know, because of my job. That's why I walked my talk, and had my website translated by a native instead of writing the English copy myself. I also wanted the text to be transcreated rather than simply translated and Fuschia’s copywriting experience was a big plus. I honestly loved Fuschia’s approach, and working with her taught me a lot about what I can do to make the client experience better. Fuschia’s suggestions also helped me improve the Italian copy."

    Sara Tirabassi, Italian life sciences translator

  • "Thank you for your great work, I really like it and I’m so happy with how the English website is coming together. I wanted to ask whether you’d be interested in being credited for the English translation on my website? I’ve just finished rereading it and have left some comments, but they’re very small things because it’s all practically perfect!"

    Veronica Bertolo, Italian localisation expert

A peek at some of my past international brand copywriting projects

  • Someone uses a glass dropper on their skin to illustrate a brand voice and copywriting project with an ethical international brand

    Skincare startup: SEO website & brand voice

    How I helped my Italian client create a brand voice to bring their warm, down-to-earth brand personality to life.

    Show me!
  • Image of citrus fruit and ferns in cloudy water to illustrate an SEO copywriting project for an ethical international brand

    Natural haircare: SEO product descriptions

    SEO product descriptions to help a Swedish haircare company launch a new, more sustainable range.

    Show me!
  • Image of botanical ingredients to illustrate a copywriting project for an ethical international brand

    Botanicals: regulatory-friendly content

    How I helped a Swiss B2B botanical ingredients client craft engaging, factually correct and compliant content.

    Show me!

Closing the loop? Let’s open new doors.

I’ve been working with international clients in the sustainability space since 2016, from activists with a powerful message to share to European beauty and food brands who want to do business better.

But although values-led business is great news for the planet, it’s tougher than ever for brands to stand out.

Terms like ‘eco-friendly’ and ‘green’ are hygiene factors, not differentiators. And now the UK and EU have introduced greenwashing laws, using them in marketing copy can have very real consequences.

Even if you avoid buzzwords, it’s tricky to find the right balance. No one wants to nag people into doing the right thing. But being too quiet or apologetic gets you ignored.

Let’s voice your vision. Clearly, confidently and with verve.

Let’s work together

Book a free 30-min call and let’s explore how my copywriting services can help your ethical brand stand out on the international stage.

Let's chat

Frequently Asked Questions

  • I write exclusively in British English. But if you feel another variety of English would work better for your project then we can work with a proofreader from that market to check it’ll work.

    For transcreation projects, I transcreate from Italian to British English. You can brief me in Italian or English and send me Italian resources.

    If you need Italian copy too, then I'd be very happy to partner with one of my trusted Italian copywriter friends.

  • Every project is different. Some clients need copy written from scratch, others need existing content adapted for English-speaking audiences, and many need a blend of writing, transcreation and editing. Together, we can determine the right approach.

  • It's always tricky to know how much a copywriting or transcreation project will cost without knowing more about your goals. I’ll invite you to have a quick chat before sharing a detailed proposal including how much your investment will cost. This means you'll have a clear picture of the investment before going ahead with the project.

    For projects with defined scopes, I list packages on my SEO Website and Retainer Copywriting pages.

    For my brand voice package and brand voice audit, I share the investment and scope of each on my Brand Voice page.

  • As with costs, it's can be tricky to know how much a copywriting or transcreation project will cost without knowing the details of your project, how much work is involved and what you're to achieve. Added to that, I can have more or less availability depending on how many existing client projects I'm working on or whether I’ve been booked up in advance.

    I'll give you a proposed deadline in my proposal. You can find some approximate timelines for specific packages in my SEO Website, Retainer and Brand Voice pages.

    I always recommend getting in touch with me as soon as you know you'll need - projects can sometimes take longer than you might assume. But rest assured that once we agree a deadline, it's set in stone.

  • I specialise in writing English marketing copy for international brands who want to reach English-speaking customers - including those who speak it as an additional language.

    I've worked across a wide range of sectors, including B2B, food & drink, language services, activism, tourism, jewellery and beauty. But I have a strong affinity with businesses doing great things in the sustainability space, and I know how tricky is can be for eco-conscious brands to communicate their climate goals without putting off more general audiences. As well as working with sustainable brands in the past, I've read widely on how to communicate sustainability effectively, gave a webinar on sustainable beauty and am a volunteer writer for my local sustainability charity.

  • Of course! My portfolio contains examples of projects I've worked on across a range of clients. Since some of my work is under NDA, I also include anonymised case studies which show how I approach different copywriting, transcreation and brand voice challenges.

  • I charge a 50% deposit before work begins, and 50% once I've sent the first full draft to you. Payment terms are 14 days from the date on your invoice. I'll quote you in Sterling or Euro - whichever is more convenient to you. International clients usually prefer to pay me via Wise.

  • I do use a paid AI tool to support my work and free up more time for strategic thinking. This includes business development and admin, idea generation, analysis, brainstorming alternative wording for sentences, and repurposing content for new platforms. I turn the training data off and never share sensitive information such as email addresses, names or any information not currently available in the public domain.

    I don’t generate AI drafts or translate text with AI - I write, translate, check and edit every word of the final copy myself. You can opt for no AI involvement before signing the contract if this is important to you.

    That said, we need to be mindful of AI’s limitations and not use it to replace critical thinking. A robot can’t identify your USP, plan your content strategy, nail the perfect voice for your brand personality or write original, human-sounding copy that resonates with your audience.

  • I love working with freelancers but I get that investment is tight. I’ve created a reduced-scope package for freelancers who need to get a small website up and running. Find out more about my freelancer copywriting support here.