Made in Italy, loved globally

Taking your Italian slow beauty brand global? Then you’ll already know how motivation and behaviour can differ between markets — and how vital first impressions are.

Copywriting is writing that sells. And transcreation is translation that sells.

More effective than translation, more culturally sensitive than standard copywriting, transcreation is a unique blend of both.

When you’re expanding into English-speaking markets, brand voice, creative wordplay, cultural references and even product names may need to shift. Sometimes a little. Often a lot.

You’ve spent hours refining your Italian messaging and brand voice. You’ve crafted every headline, tagline and product description with intention. Let’s not lose that momentum in the English translation.

I honestly loved Fuschia’s approach, and working with her on an Italian-to-English transcreation project taught me a lot about what I can do to make the client experience better. Fuschia’s suggestions also helped me improve the Italian copy."

- Sara Tirabassi, Italian life sciences translator

What do you need help with?

  • Getting found

    Get visible and boost your brand’s discoverability with SEO website copy, SEO blogs, organic and social media captions, video promo scripts and press releases.

    Get a free quote

  • Nurturing prospects

    Build trust with your kind of skinthusiasts with newsletters, email sequences, lead magnets, long-form blog content, sustainability pages and brand roadmaps.

    Get a free quote

  • Converting customers

    Get those conscious customers mindfully clicking ‘add to cart’ with product descriptions, sales pages, promotional emails, paid ad copy, case studies and packaging copy.

    Geta free quote

"Fuschia gave several alternative Italian-to-English transcreations to ensure that the English version of my website reflected my tone of voice. I hope to work with her soon on future projects and recommend her to anyone who needs content in 'proper' English."

- Ester Mignani, La Copy SEO

How it works

  • Reach out

    Book a 30-minute call or send me an email and tell me all about your project. After our chat you’ll get a proposal tailored to your goals.

  • Regroup

    Our collaboration begins with a briefing session in English or Italian. You can bring your Italian copywriter along to make sure nothing is missed when creating an effective English version.

  • Research

    After our session, I’ll review the Italian copy in more detail, so expect some more specific questions.

    I’ll then carry out any research I need to help me transform it into compelling English copy. If you need SEO-friendly copy, I’ll conduct keyword research and share a recommended keyword map.

  • React

    I’ll get to work creating your English copy.

  • Reveal

    You’ll receive the first draft of your English copy on our agreed deadline. For the most creative elements such as taglines or headlines, expect three different options along with commentary to guide you as you choose your favourite.

  • Refine

    You’ll send me your feedback. Don’t hold back! The more clear, actionable feedback, the better the result. You’ll get two rounds of amends and once you give the green light, we’ll proofread the copy to catch any pesky typos.

  • Repeat?

    If you’d like to to collaborate on an ongoing basis, we can chat about a retainer agreement.

"Fuschia’s work enabled my clients to position better on Google and even improve the copy in the original language!"

- Eleonora Monoscalco, Interpreter

Frequently asked questions

  • Transcreation is rocket fuel for your international ad campaign. More effective than translation, more culturally sensitive than copywriting, it’s a unique blend of both.

    Transcreation takes inspiration from the Italian copy but is not a faithful replica. The aim of transcreation is to captivate English-speaking readers and motivate them to take action.

    Content, style, or copywriting techniques may need to change. Creative wordplay or cultural references may not have the same impact outside Italy. The transcreator may need to adapt the tone of voice to achieve the right emotional response.

    At every stage of the transcreation process, the transcreator will ask themselves whether the copy meets the brief and the needs of the English-speaking market. These skills take time to develop and fall closer to the remit of a copywriter.

  • Transcreation is suitable for any text that sells, including adverts, taglines, straplines, press releases and SEO-friendly websites. In the past I’ve even transcreated whimsical wine labels!

  • Yes, and if your Italian website is SEO-friendly I would strongly recommend that you optimise your English one too. Simply translating your website from Italian to English doesn’t mean it’s optimised for search.

    Search behaviour differs between countries and languages. Users may not use the same phrases to search for the same products and services. Keyword research identifies terms which your customers are searching for and your competitors may have missed.

    If you or your SEO agency has already identified your English keywords (with keyword research tools, not a simple translation) then I can use them to optimise your copy. Or I can carry out the keyword research myself.

  • I love working with Italian copywriters! Having access to the brief they were given gives me a strong understanding of what they were trying to achieve with the Italian copy, and helps me link it to the goals for the English copy.

  • I’ll quote you a project fee so you have a clear picture of the investment before going ahead with the project. I price each project according to a number of factors, including time, value and objectives. My rates are in line with Procopywriters’ average rates.

  • I’ll propose a realistic deadline based on the time, scale, objectives and my availability.

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