Copy and content for international audiences

When you hire a copywriter, you have an objective in mind - whether that’s launching your brand, getting seen by your ideal customers or nurturing existing prospects so they finally click ‘add to cart’.

Effective copywriting goes far beyond the words on the page. It involves understanding your brand, your voice, your positioning, your audience and how you make their lives better. Only then can you begin to put words to paper.

Copy doesn’t exist in isolation. Every product description, email sequence and about page fits into your overall mission. And it’s my job to understand how.

Discover the two ways I work with clients - through one-off website (re)launch projects and ongoing retainers.

Can you optimise my texts for SEO?

Yes! I can carry out basic keyword research using industry tools and work with you to identify the optimal keywords for your website, before writing the copy to align with SEO best practices.

For advanced SEO strategy or highly competitive niches, I recommend collaborating with a technical SEO specialist. I can refer you to a trusted colleague if needed. They will be able to help you with deeper competitor analysis, backlink strategy, and technical audits.

What if I don’t like the copy?

Two rounds of revisions are included so we can perfect the copy together. If you need further edits after that, we can agree on a fee for additional changes.

Can you edit a text that's already written?

I can indeed, and have edited many texts in the past, especially those written by non-native speakers. We’ll still follow the same process to ensure your final texts meet your objectives.

How long does copywriting take?

I’ll propose a realistic deadline based on the time, scale, objectives and my availability. To give an idea, a simple website project typically takes 4-6 weeks.

How much does copywriting cost?

I’ll quote you a project fee so you have a clear picture of the investment before going ahead with the project.

I price each project according to a number of factors, including time, value and objectives.

Want to know how my rates compare to other copywriters? According to the latest Procopywriters survey, my pricing is broadly in line with the market.

Do you use AI in your workflow?

For certain tasks, and in skilled hands, large language models (LLMs) can be very helpful. I integrate AI into some of my workflows, including:  business development and admin, idea generation, analysis, line editing and repurposing content for new platforms. I use a paid tool and do not allow it to train the AI models  and never share sensitive information. I write, check and edit every word of the final copy myself. You can opt for no AI involvement before signing the contract.

That said, we need to be mindful of AI’s limitations and not use it to replace critical thinking. A robot can’t identify your USP, plan your content strategy, nail the perfect voice for your brand personality or write original, human-sounding copy that resonates with your audience.

And let’s be honest: LLMs are famous for making stuff up. When ChatGPT first came out, I experimented with using it to research and write a blogpost about beauty marketing fails. It looked great. At first glance. But when I dug into it, I realised all the compelling case studies were completely fabricated. Lesson learned.

More concerningly, AI has been shown to perpetuate racial and gender biases, greenwashes and consumes a huge amount of energy and water.