Copy and content as mindful as your rituals
When you’re running a sustainable indie beauty business, you don’t have time to educate your freelance writers on the difference between ‘vegan’ and ‘cruelty-free’. Or explain which terms stray into greenwashing territory.
It’s easier when you work with a copywriter who just gets it. Who understands how every product description, email sequence and About page fits into your overall mission.
A copywriter who sticks to the brief but also isn’t fazed by when priorities shift (it happens).
My first priority in any new copywriting project is getting to know your brand, your voice, your audience and how you’re making beauty better, one refill, one upcycled ingredient or one waterless formula at a time.
"She quickly grasps just what's needed and is able to craft valuable copy that has added strength to the brands and businesses we partner with."
-Martha Moger, The Stitch Writer & Co
What do you need help with?
-
Getting found
Get out there and boost your brand’s discoverability with SEO website copy, SEO blogs, organic and social media captions, video promo scripts and press releases.
-
Nurturing prospects
Build trust with your kind of skinthusiasts with newsletters, email sequences, lead magnets, long-form blog content, sustainability pages and brand roadmaps.
-
Converting customers
Get those conscious customers mindfully clicking ‘add to cart’ with product descriptions, sales pages, promotional emails, paid ad copy, case studies and packaging copy.
"Fuschia is a real joy to work with - a talented copywriter with a genuine passion for sustainable living which allows her to skillfully curate and craft the most relevant content for readers."
-Laura Robinson, Founder & Managing Director, Pink Pear
How it works
5-page SEO-friendly website
Website no longer reflect where you’re at? Make it easier for browsers to find you, guide their customer journey and make it more likely for them to bookmark your page.
This service includes:
Strategy session & planning
Keyword research
SEO-friendly copy for Home, About and individual product or category pages in your unique brand voice
Meta titles & meta data
Optional extras: ingredient glossary, sustainability page, FAQs
From £1,988
Copy & content packages
Need something not listed in my copy and content packages. ? Get in touch and I can provide you with a quote.
Newsletter creation
Your email list has invited you into their inbox. Repay that favour by keeping them warm, informed, and ready to buy when the time is right.
This service includes:
Strategy session, content planning & metrics
One on-brand custom newsletter based on the strategy or your brief. Content could include offers, product highlights, tips and advice, interviews and broader sustainability or empowerment topics
A/B subject line testing & preview text
CTAs to drive traffic to your website
Uploading & scheduling
From £732 (three-month plan)
SEO product descriptions x 5
Shine a light on your flagship products.
This service includes:
Strategy session
Keyword research
Five product descriptions, including its benefits, hero ingredients, sensory details and application instructions
Meta titles & meta data
Clear, greenwashing-free claims and certifications
Internal links to move traffic around your website
From £840
SEO content
Feed the search engines with valuable content that answers your audience’s questions and addresses their needs.
This service includes:
• Strategy session
• Keyword research
• One blog post per month.
• Meta titles & meta data
• Two headline suggestions
• Internal links to your website and links to high-authority sources
• Image suggestions
• Two social media snippets
From £672 (three-month plan)
7-email e-commerce bundle
Just setting up your e-commerce site? This bundle is perfect for new brands that want to fan their customers’ excitement.
This service includes:
Strategy session & planning
Copy for the following emails: order confirmation, shipping confirmation, delivery confirmation, order cancellation, refund confirmation, abandoned cart reminder and review request
A/B subject line testing
CTAs to drive traffic to your website
From £392
"We’d recommend Fuschia to companies who need a capable copywriter who understands the end goal of the project, is able to follow the brief, is meticulous and delivers on time."
-Sandra Iannotti, Co-founder & COO, Lingospell
Frequently asked questions
-
Yes! II can carry out basic keyword research using industry tools and work with you to identify the optimal keywords for your website, before writing the copy to align with SEO best practices.
For advanced SEO strategy or highly competitive niches, I recommend collaborating with a technical SEO specialist. I can refer you to a trusted colleague if needed. They will be able to help you with deeper competitor analysis, backlink strategy, and technical audits. -
Two rounds of revisions are included so we can perfect the copy together. If you need further edits after that, we can agree on a fee for additional changes.
-
I can indeed, and have edited many texts in the past, especially those written by non-native speakers. We’ll still follow the same process to ensure your final texts meet your objectives.
-
I’ll propose a realistic deadline based on the time, scale, objectives and my availability. To give an idea, a simple website project typically takes 4-6 weeks.
-
I’ll quote you a project fee so you have a clear picture of the investment before going ahead with the project.
I price each project according to a number of factors, including time, value and objectives.
Want to know how my rates compare to other copywriters? According to the latest Procopywriters survey, my pricing is broadly in line with the market.
-
For certain tasks, and in skilled hands, large language models (LLMs) can be very helpful. I integrate AI into some of my workflows, including: repurposing existing content, brainstorming (although take its suggestions as a starting point), summarising customer reviews and reducing word counts.
That said, we need to be mindful of AI’s limitations and not use it to replace critical thinking. A robot can’t identify your USP, plan your content strategy, nail the perfect voice for your brand personality or write original, human-sounding copy that resonates with your audience.
And let’s be honest: LLMs are famous for making stuff up. When ChatGPT first came out, I experimented with using it to research and write a blogpost about beauty marketing fails. It looked great. At first glance. But when I dug into it, I realised all the compelling case studies were completely fabricated. Lesson learned.More concerningly, AI has been shown to perpetuate racial and gender biases, greenwashes and consumes a huge amount of energy and water.