Compliant informational content | Botanical ingredients

Project: Informational content development

Client: A multinational B2B botanical ingredient manufacturer

I helped my client develop a series of engaging, informative articles to showcase their botanical and branded ingredients. Aimed at marketers and other non-scientific professionals, our challenge was to simplify the scientific research for a general audience while maintaining accuracy and regulatory compliance.

I used a combination of research from trusted sources and proprietary client studies to gain a thorough understanding of the clinical benefits of the ingredients. I then transformed this into digestible content that respected the website’s strict character limitations to help the end users explore:

• Consumer interest and market trends

• The scientific research supporting their benefits

• Responsible sourcing practices

• Applications for end consumers

I worked closely with the regulatory team to ensure all copy and content was referenced correctly and met requirements. This content is now a strategic part of my client’s content strategy, helping them generate leads within this industry.