Tell your sustainable beauty story with clarity, confidence and verve.

You’re on a mission to make slow beauty and wellness mainstream. Let’s make it easier for your audience to say yes with my copywriting, brand voice and transcreation services.

Stand out in a sea of green

Blending in with the green gang? Develop a consistent brand voice you can be confident in. Show why you’re different and build trust with messaging and on-brand copy as clear as your conscience.

Avoid off-brand (but common) tactics

Manipulation? Overconsumption? Shaming? Fear-mongering? No thanks! Let’s voice your vision and showcase your claims without greenwashing. No need to greenhush.

Conserve your precious resources

Chasing updates or wrestling with tone and messaging? Get them off your plate. I bring structure to each project and past clients have described me as ‘meticulous’, ‘collaborative’, and ‘a safe pair of hands.’

You’re closing the loop. Let’s open new doors.

Hi! I’m Fuschia, slow beauty copywriter. With almost 20 years of experience in marketing, and 8 in copywriting and transcreation, I’m here to help your slow beauty and wellness brand tell your story with clarity, confidence and verve.

Circular beauty is booming. Great news for the planet. But tough for brands and businesses that want to stand out.

Simply sprinkling terms like ‘eco-friendly’ and ‘green’ in your copy is no longer enough. They’re bland, overused and could get you in trouble for greenwashing and don’t have a watertight definition. Consumers can spot greenwashing from a mile away. And studies show Gen Z consider sustainability a ‘hygiene factor’, not a USP.

Like you, I dream of a world without landfills.

Where refillable systems are accessible to all. Where food waste is saved, cherished and upcycled into the next skincare must-have.

But we’re not there yet. Although consumers say they care about nature and climate, sustainable solutions are still not mainstream.

The reason? Consumers need to feel seen and heard. They need a compelling reason to switch from the mainstream products they know and love. They might know that your solution is ‘better for the environment’, but they need to feel in their bones that it’s the right product for them.

It all starts with the right messages, a brand voice that feels ‘just right’ and clear, consistent, greenwashing-free copy.

What do you need help with?

  • Brand voice

    Take the guesswork out of the way you write for your customers. Create a verbal identity guide that’ll nurture them while staying on-brand.

  • Copy & content

    Untangle your message, share your story and connect with your tribe. Boost visibility and increase conversions with flexible copywriting support.

  • Transcreation

    Italian beauty brand? Get impactful English versions of your headlines, straplines, and longform SEO copy and win over UK or international audiences.

What they said ⬇️

A peek at some of my beauty & wellness copywriting projects

  • Skincare startup: SEO website & brand voice

    How I helped my client create a brand voice to bring their warm, down-to-earth brand personality to life.

  • Natural haircare: SEO product descriptions

    SEO product descriptions to help a heritage haircare company launch a new, more sustainable range.

  • Botanicals: regulatory-friendly content

    How I helped a B2B botanical ingredients client craft engaging, factually correct and compliant content.

Let’s work together

Book a free 30-min call and let’s explore how I can help your brand stand out — without the greenwash. Or if you’re local to Hertfordshire we can catch up in person over a chai latte.