Looking for a freelance beauty copywriter?

As a freelance beauty copywriter with eight years’ experience, I help purpose-driven cosmetics brands tell their story, build a distinctive brand voice and make it easier for skinthusiasts to say yes. Without resorting to unethical marketing tactics like scarcity or shaming.

I can help you with:

SEO-friendly copy and content writing
Email sequences and newsletters
Multi-channel campaign copy
Messaging development
Brand voice development and guidelines
Italian-to-English transcreation (creative translation)

Let's have a chat

Beauty copywriting doesn’t have to encourage overconsumption

The beauty industry has a bad rep among environmentalists, and for good reason. Must-have 12-step skincare routines. Hard-to-recycle packaging. Exfoliating microbeads. Animal testing. Toxic ingredients. I’ll just stop there.

While ingredient safety and ethics have long been a concern for conscious consumers, the climate crisis has made many skinthusiasts rethink their beauty habits. More of us are discovering circular, upcycled, vegan, refillable, waterless and plastic-free products. Concern for the environment is no longer niche.

Despite this, sustainable beauty still battles the ‘hippy' and ‘crunchy’ stereotype, which rarely appeals to the mainstream. How you tell your story and the words you use can make all the difference.

I specialise in helping purpose-driven brands translate benefits, claims and regulatory compliance into clear, compelling stories — while staying true to their brand ethos. I can help you:

Show the beauty world why you’re different, build trust and win loyal fans with clear messaging and on-brand copy.
Balance science and claims with emotional or punchy copy.
Avoid off-brand (but common) tactics like manipulation, overconsumption and shaming. I’ll help you voice your vision without greenwashing.
Cross word-wrangling — and chasing updates — off your marketing to-dos.

Freelance beauty copywriting services

Brand voice

Take the guesswork out of the way you write about your beauty brand. Create an on-brand verbal identity guide that’ll nurture loyal fans.

Yes please!
Copy & content

Share your story and connect with skinthusiasts. Boost engagement with flexible, multi-channel copywriting support.

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Transcreation

Yur your Italian into impactful English straplines, and longform SEO copy to win over UK or international audiences.

Per favore!

Beauty copywriter Fuschia Hutton writes for purpose-driven skincare and cosmetics brands.

Hi! I’m Fuschia, freelance beauty copywriter

A copywriter and translator since 2017, pre-freelance I worked in global media and advertising. I’ve worked with startups, solopreneurs, agencies and multinationals.

I have experience writing copy and content for a range of channels, including SEO-friendly website copy, emails, brochures, paid and organic social media (text only), event listings, award entries and more.

I can help you pinpoint the right messages, a brand voice that feels ‘just right’ and craft clear, consistent, on-brand copy that stays true to your values — and brief.

Let's get to know each other

Happy clients

"Fuschia was always polite, flexible and very professional. Her input helped us a lot and her work was perfect. We will certainly work together again in the future."

- Alberto Mortarotti, Founder, NOI Skincare

"Working with Fuschia is a delight. She quickly grasps just what's needed and is able to craft valuable copy that has added strength to the brands and businesses we partner with. Fuschia has become an important part of our freelance team in a short space of time, is incredibly easy and personable to work with."

- Martha Moger, The Stitch Writer & Co. (soap project)

"Thank you so much for your amazing work on it and for your flexibility with the project and the multiple requests, aware there were quite a few and that things were changed multiple times, but you were always super reactive and detailed. It was a real pleasure working on this project with you (as with all other projects!)."

- Giulia Formica, Translate Plus (shampoo SEO project)

A peek at some of my beauty & wellness copywriting projects

Skincare startup: SEO website & brand voice

How I helped my client create a brand voice to bring their warm, down-to-earth brand personality to life.

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Natural haircare: SEO product descriptions

SEO product descriptions to help a heritage haircare company launch a new, more sustainable range.

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Botanicals: regulatory-friendly content

How I helped a B2B botanical ingredients client craft engaging, factually correct and compliant content.

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Words count. But not as much as nature.

When you work with me, 1% of your project fee goes directly to charities doing great work for people and the planet, including seagrass restoration, whale and dolphin protection, and tree planting.