SEO website transcreation | language services

Project: An English website transcreation with light SEO work

Client: Veronica Bertolo, Italian localisation expert

Creating your first website is a big step, especially if you’re a solopreneur. A few years into her business, Italian localisation expert Veronica Bertolo has already built up a solid business through her network. Now it was time to take the next step and present her offerings on a professional website.

While the website’s main goal was to present Veronica as the expert she is to prospective clients, we also wanted it to be visible to search engines. I carried out keyword research to identify strong niche keywords that matched her audience's intent and then used it to optimise the About page.  

Veronica specialises in translation for the travel industry, and her English-speaking clients have different motivations to her Italian clients. I needed to adapt the copy to make this clear. I also culturally adapted some illustrative examples Veronica uses to explain specialist concepts to her audience.

I noticed some opportunities to play with travel-related language in a way that would communicate Veronica’s creativity. This wasn’t included in the, so I first checked that Veronica was happy with this approach and then got to work. The target audience included speakers of English as a second language, so I kept wordplay light and avoided the temptation to go too far, which might confuse the audience.

What the client said

Veronica said;

Thank you for your great work, I really like it and I’m so happy with how the English website is coming together. I wanted to ask whether you’d be interested in being credited for the English translation on my website? I’ve just finished rereading it and have left some comments, but they’re very small things because it’s all practically perfect!