Looking for a sustainability copywriter in London?
Running an ethical product business with sustainability at its core?
Whether you’re an eco retreat, drinks brand with responsibly sourced ingredients or activist intent on reaching new audiences, I can help you with:
Multi-channel campaign copy
Messaging development
You’re closing the loop. Let’s open new doors.
The sustainable consumer goods market is booming — and about time too!
But it’s also more competitive than ever. Just saying your product is ‘eco-friendly’ doesn’t cut it anymore. Today’s customers can sniff out vague claims and greenwashing from a mile away. (Plus, inadvertently greenwashing could get you in trouble).
Whether you’re a scaleup looking to refresh your website or an established brand ready to refresh your messaging, I can help you:
Communicate your brand values clearly and compellingly
Stand out in a saturated space without resorting to words like ‘green’, ‘sustainable’ and ‘eco’
Avoid unintentional greenwashing and build trust
Develop a unique brand voice that sets you apart
Explain complex sustainability concepts in simple terms your audience can relate to
Convert more curious browsers into loyal customers
Hi! I’m Fuschia, a sustainability copywriter in London
A copywriter and translator since 2017, I work with brands who are closing the loop — or at least taking meaningful steps towards it.
Pre-freelance, I worked in global media and advertising, and post-freelance I’ve worked with startups, solopreneurs, agencies and multinationals.
I can help you pinpoint the right messages, a brand voice that feels ‘just right’ and craft clear, consistent, on-brand copy that stays true to your values — and brief.
Plus, I put my money where my mouth is: I donate 1% of all project fees to environmental charities and bank with fossil-free institutions.
Who I work with
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Sustainable beauty & wellness
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Food, drink & ingredients tech
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Upcycled fashion & jewellery
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Environmental educators
Sustainability copywriting services
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Brand voice
Take the guesswork out of the way you write about your beauty brand. Create an on-brand verbal identity guide that’ll nurture loyal fans.
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Copy & content
Share your story and connect with skinthusiasts. Boost engagement with flexible, multi-channel copywriting support.
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Transcreation
Yur your Italian into impactful English straplines, and longform SEO copy to win over UK or international audiences.
Happy clients
"Fuschia is a talented, engaging writer who is great at crafting inspiring sustainability content that has mainstream appeal whilst also appealing to more committed eco activists. I really enjoyed working with her and found her collaborative, efficient, flexible and responsive. She was especially good at helping us nail the tone of voice of our weekly newsletter. I highly recommend working with Fuschia!"
- Sonalie Figueiras, Founder & Editor-in-Chief, Green Queen Media
"Fuschia Hutton has translated a large number of articles about sustainability, natural craft and ethical fashion for No Serial Number Magazine. Fuschia Hutton is a very professional and takes great care in her work. She regularly offers an invaluable contribution to our magazine, pays great attention to detail and does not hesitate to ask questions whenever necessary. She is always punctual and a pleasure to work with"
- Francesca Palange, No Serial Number Magazine
"Fuschia is a highly-valued member of my virtual team for a leading international client. She’s a real joy to work with - a talented copywriter with a genuine passion for sustainable living which allows her to skillfully curate and craft the most relevant content for readers. Her flair for tone of voice in particular has helped us nail our client’s unique and engaging style. Thanks for everything Fuschia!"
- Laura Robinson, Founder & Managing Director, Pink Pear Agency
Some of my sustainability copywriting projects
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Skincare startup: SEO website & brand voice
How I helped my client create a brand voice to bring their warm, down-to-earth brand personality to life.
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Activism & news: newsletter campaign
A bi-monthly newsletter projectan award-winning sustainability news platform.
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Conscious coffee: tagline
How I helped a purpose-led Italian coffee company with suggestions for its new tagline.
Read more about sustainability
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Sustainability copywriting. Is it all hype?
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UK & EU Greenwashing rules - what you need to know
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Classic ‘tricks’ you can use to market your brand - ethically
Looking for a sustainability copywriter in London?
Book a free 30-minute discovery call and let’s chat about how we can work together to help your sustainable brand find its people.