Clean beauty copywriter
/kliːn ˈbjuːti ˈkɒp.iˌraɪ.tər/
Noun.
A commercial writer who helps slow beauty brands stand out with fresh, on-brand and compliant storytelling. Working primarily with circular, refillable, upcycled, non-toxic, zero waste or reusable personal care brands, a clean beauty copywriter’s texts get their audience to pay attention and take action.
“we need an experienced copywriter who really gets what we’re trying to do. Let’s hire a clean beauty copywriter.”
Synonyms: sustainable beauty copywriter, slow beauty commercial writer
You’re closing the loop. Let’s open more doors.
Circular beauty is booming. Great news for the planet. But tough for brands and businesses that want to stand out.
Simply sprinkling terms like ‘eco-friendly’ and ‘green’ in your copy is no longer enough. They’re bland, overused and don’t have an official definition. Skinthusiasts — or even those who just flirt with natural cleansers — can spot greenwashing from a mile away, and Gen Z consider sustainability a ‘hygiene factor’ rather than a reason to switch.
Another area that often trips up purpose-driven brands is the claims. Balancing bold copy with compliance is one of the biggest challenges clean beauty brands face.
I help slow beauty brands translate benefits, claims and regulatory compliance into clear, compelling stories — while staying true to their brand ethos. I can help you:
Show the beauty world why you’re different, build trust and win loyal fans with clear messaging and on-brand copy.
Avoid off-brand (but common) tactics like manipulation, overconsumption and shaming. I’ll help you voice your vision without greenwashing.
Cross word-wrangling — and chasing updates — off your marketing to-dos.
Hi! I’m Fuschia, sustainable beauty copywriter
Like you, I dream of a world without landfills. But although consumers care about nature and climate, sustainable solutions are still not mainstream.
The reason? Consumers need a compelling reason to switch from the mainstream products they know and love. They might know that your solution is ‘better for the environment’, but that’s not always enough to convince them to give you a try.
As a slow beauty copywriter, I can help you pinpoint the right messages, a brand voice that feels ‘just right’ and craft clear, consistent, on-brand copy that stays true to your values — and brief.
What do you need help with?
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Brand voice
Take the guesswork out of the way you write about your clean beauty brand. Create an on-brand verbal identity guide that’ll nurture loyal fans.
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Copy & content
Share your story and connect with skinthusiasts. Boost engagement with flexible, multi-channel copywriting support.
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Transcreation
Get impactful English versions of your Italian headlines, straplines, and longform SEO copy and win over UK or international audiences.
Happy clients
"Fuschia was always polite, flexible and very professional. Her input helped us a lot and her work was perfect. We will certainly work together again in the future."
- Alberto Mortarotti, Founder, NOI Skincare
"Working with Fuschia is a delight. She quickly grasps just what's needed and is able to craft valuable copy that has added strength to the brands and businesses we partner with. Fuschia has become an important part of our freelance team in a short space of time, is incredibly easy and personable to work with."
- Martha Moger, The Stitch Writer & Co. (natural soap content project)
"Thank you so much for your amazing work on it and for your flexibility with the project and the multiple requests, aware there were quite a few and that things were changed multiple times, but you were always super reactive and detailed. It was a real pleasure working on this project with you (as with all other projects!)."
- Giulia Formica, Translate Plus (natural shampoo SEO project)
A peek at some of my clean beauty & wellness copywriting projects
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Skincare startup: SEO website & brand voice
How I helped my client create a brand voice to bring their warm, down-to-earth brand personality to life.
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Natural haircare: SEO product descriptions
SEO product descriptions to help a heritage haircare company launch a new, more sustainable range.
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Botanicals: regulatory-friendly content
How I helped a B2B botanical ingredients client craft engaging, factually correct and compliant content.
Words count. But not as much as nature.
When you work with me, 1% of your project fee goes directly to charities doing great work for people and the planet, including seagrass restoration, whale and dolphin protection, and tree planting.
Looking for a sustainable beauty copywriter?
Ready to get more customers saying yes to a circular future?
Book a free 30-minute discovery call and let’s chat about how we can work together to make your clean beauty brand stand out against the sea of green.