Telling your story should be as natural as your ingredients.

You’re on a mission to make slow, circular and clean beauty and personal care mainstream. Let’s make it easier for your audience to say yes with my copywriting, brand voice and transcreation services.

Stand out in a sea of green

Blending in with the green gang? Show why you’re different, build trust and win loyal fans with messaging and on-brand copy as clear as your ingredient list.

Avoid off-brand (but common) tactics

Manipulation? Overconsumption? Shaming? No thanks! I’ll help you voice your vision greenwashing-free — while showcasing your claims.

Conserve your precious resources

Cross word-wrangling off your marketing to-dos — and chasing updates. Past clients have called me ‘flexible’, ‘collaborative’ and ‘a safe pair of hands’.

Hi! I’m Fuschia, sustainable beauty copywriter

Like you, I dream of a world without landfills. Where refillable systems are accessible to all. Where food waste is saved, cherished and upcycled into the next skincare must-have.

But we’re not there yet. Although consumers say they care about nature and climate, sustainable solutions are still not mainstream.

The reason? Consumers need to feel seen and heard. They need a compelling reason to switch from the mainstream products they know and love. They might know that your solution is ‘better for the environment’, but they need to feel that it’s the right product for them in their bones.

It all starts with the right messages, a brand voice that feels ‘just right’ and clear, consistent, greenwashing-free copy.

What do you need help with?

  • Brand voice

    Take the guesswork out of the way you write for your customers. Create a verbal identity guide that’ll nurture them while staying on-brand.

  • Copy & content

    Untangle your message, share your story and connect with your tribe. Boost visibility and increase conversions with flexible copywriting support.

  • Transcreation

    Get impactful English versions of your Italian headlines, straplines, and longform SEO copy and win over UK or international audiences.

What they said ⬇️

Let’s work together

Book a 30-minute discovery chat and let’s explore how I can help you. Or if you’re local to Hertfordshire we can catch up in person over a chai latte.

Harpenden copywriter Fuschia Hutton helps sustainable brands share their story authentically and build credibility.