Hi, I’m Fuschia, sustainability copywriter
Marketing a purpose-driven business should be joyful. You start with a visionary idea, gain momentum and start transforming lives. Not least your own.
But as your impact grows, so does the stress. There are more customers to impress, and — dare I say it — investors. Suddenly you’re wearing too many hats.
Take off that copywriting hat
I know managing yet another project is the last thing you want. So I’ve structured my services to make the process as stress-free as poss. Whether you need to hone your marketing messages, nail your tone of voice or make your website shine, I’ll manage the whole process and keep you updated so you can tick micro-management off your list.
It’s hard to hand over control when your business is your baby. Especially when you’re committed to the circular economy, put people and planet before profit and know carbon offsetting isn’t the answer. A copywriter less tuned into sustainability might not convey your unique value accurately. Or they could create accidental greenwashing. Eek!
My first priority is getting to know you, your vision and your brand personality. Past clients have described me as a safe pair of hands who turns their vision into copy that connects deeply with their audience.
A safe pair of hands
From big oil to big hearts
Before I focused on copywriting for sustainable businesses, I spent 10 years in marketing and advertising. But, as rewarding as those high-profile international accounts were, the way many of them operated was in stark contrast to my values.
So when I retrained as a copywriter and translator in 2017, I knew I wanted to partner with mission-driven brands who treat sustainability as a dealbreaker rather than an afterthought.
Since then, I’ve worked with natural skincare brands, poverty charities, alt-protein innovators and more. 1% of my revenue goes directly to charities doing great stuff for people and the planet such as seagrass restoration, whale and dolphin protection and tree planting.
Eco geek for life
Sustainability and me… we go way back. At nine, a children’s newspaper first opened my eyes to the environmental crisis and I promptly set up a litter-picking squad. Was I teased? Absolutely.
It’s now come full circle. These days, you’re more likely to find me volunteering at my local sustainability market, upcycling vintage fabric or searching for hacks to get my kids to waste less food. And I love how I now get to create thoughtful copywriting for purpose-driven brands like yours.
Yes, we’re in a climate crisis. But the world still needs goods and services. If we can make regenerative, circular, humanity-loving brands the go-to choice, I truly believe we can make the world a better place — together.
Small biz, big impact
English copy for Italian sustainability heroes
Ethical Italian businesses? Even if you’re not specifically targeting consumers in the UK, communicating in English will help you attract more of the right kind of international business. Hop over to my Italian website to see how I can help you.
My services
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Get the Message
Got a great product but struggle to convert customers? Build credibility and nurture authentic connections with clear messaging.
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Own Your Tone
Take the guesswork out of the way you write for your customers. Create a verbal identity guide to nurture them while sounding unmistakably you.
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Rise & Shine
Share your story and connect with your tribe. Boost visibility, attract fresh faces and impress potential investors with SEO-friendly website copy.