Sustainability copywriter in London
Get them saying yes to your mission
Hi, I’m Fuschia, copywriter and transcreator for sustainable product brands. I want to help businesses like yours make circular, refillable, upcycled and reusable products mainstream. And one piece of the puzzle is clear, human-led copy and content that makes consumers feel seen and heard and showcases your solution as the natural choice.
To tell the truth, it’s been a secret ambition since my in-house marketing days, when fossil fuel polluters made up a scary percentage of our client base.
Since 2017, I’ve written for industries including:
clean beauty and slow skincare
botanical supplements
plant-based and sustainably sourced food and drink
I’ve worked with marcomms agencies, serial entrepreneurs, multinationals and startups. All share one ambition — to make it easier for people to make planet-friendly choices in their daily lives.
When you work with me, 1% of the project fee goes directly to charities doing great stuff for people and the planet, including seagrass restoration, whale and dolphin protection and tree planting.
When I’m not working you can find me upcycling old textiles, volunteering at my local sustainability market and trying to convince my mini picky eaters to waste less food.
Qualifications & memberships
Being unprepared keeps me up at night. I have Diplomas in Translation and Marketing and have completed extensive SEO copywriting training. I’m also a member of the CIoL and Procopywriters.
International English? That’s my lingo
Many of the companies I’ve worked with are marketing to non-native English speakers. So I know when to rein in UK-centric language and when I can let myself go.
Italian brand? Non ti preoccupare
If you’re an Italian brand that needs English copy, you can brief me in Italian and I’ll write the copy in English. The catch? You just have to put up with my English accent on calls.
Why copywriting for sustainable personal care brands?
The sustainability space is growing. Great news for the planet. Less so for brands and businesses that want to stand out.
A generous sprinkling of ‘eco-friendly’ and ‘green’ in your copy is no longer enough to convince conscious customers — or the mainstream — to give you a try. (And let’s be honest, it smells like greenwashing).
Manipulative marketing tactics are distinctly off-brand. You want to avoid promoting false scarcity, encouraging overconsumption and generally making people feel rubbish about themselves.
You know how important a strong brand voice, clear messaging and consistent communications are. But your in-house team is stretched thin.
As a sustainability copywriter, I can help you by crafting clear, consistent, on-brand marketing copy that stays true to your values — and brief. Whether you want to refresh your website, craft product descriptions or take your newsletter off your plate, I can help.
Or if you prefer to keep the writing in-house, my messaging support and tone of voice guidelines can get everyone in your team writing clear, consistent and on-brand marketing copy.
What if your audience felt so connected to your mission and values they couldn’t help saying yes?
"Fuschia Hutton is a capable copywriter who understands the end goal of the project, is able to follow the brief, is meticulous and delivers on time." — Sandra Iannotti, Co-founder & COO, Lingospell
"Throughout the whole project, I had a feeling that the project was in safe hands." — Anastasia Kozhukhova, AK Translating
"Fuschia is collaborative, efficient, flexible and responsive." — Sonalie Figueiras, Founder & Editor-in-Chief, Green Queen Media
What do you need help with?
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Brand voice
Take the guesswork out of the way you write for your customers. Create a verbal identity guide that’ll nurture them while staying on-brand.
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Copy & content
Share your story with your tribe. Boost visibility, increase conversions and impress potential investors with flexible copywriting support.
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Transcreation
Get impactful English versions of your Italian headlines, straplines, and longform SEO copy and win over UK or international audiences.
Looking for a sustainability copywriter in London?
I’m based in Hertfordshire, not London. Cheeky, I know. But I’m not far from London and no one searches for copywriters in Harpenden. I actually work with clients based all over the world, including Italy, Switzerland and Hong Kong. As well as closer to home.
Want to chat through your options? Book a free 30-minute chat and we can have a natter about your goals.