Tone of voice development for sustainable businesses

Your mission, our words, maximum impact

What if you could cut through market saturation with a strong verbal identity?

From support emails to hero headlines, every single word you use for your brand is dripping with personality, whether intentionally or not. But tone of voice doesn’t necessarily have to be off-the-wall creative. It just needs the right vibe to connect with the right customers.

If multiple people write for your brand, you’ve got a challenge on your hands. A solid tone of voice guide will make the way you write more considered and deliberate. Let’s get all your team members telling stories that sound unmistakably on-brand.

Fuschia was especially good at helping us nail down the tone of our weekly newsletter. I highly recommend working with Fuschia!”

- Sonalie Figueiras, Founder, Green Queen

How it works

Reach out

Get in touch with me and tell me all about your project. You can book a 30-minute call or send me an email. After our chat I’ll send you a no-obligation proposal or put you in touch with someone who can help you reach your goals.

Research

If you want to go ahead, we’ll start off with a briefing session to explore what makes your brand so special. We’ll talk about brand archetypes, competitors and I’ll analyse existing tone of voice.

Review

I’ll take everything we discuss, analyse how your competitors approach their brand voice and discover how your audience speaks.  

React

I’ll then start crafting your tone of voice guidelines.

Reveal

You’ll receive a comprehensive tone of voice guide on our agreed deadline. It’ll include three helpful examples of your brand voice in action to help everyone on the team recreate it on the job. You’ll also get a ‘word bank’, a curated list of words and phrases that reflect your brand personality and audience.

Refine

You’ll send me your feedback. Don’t hold back! The more clear, actionable feedback, the better the result. You’ll get two rounds of amends and once you give the green light, the copy will be proofread to catch any pesky typos.

“Fuschia’s flair for tone of voice in particular has helped us nail our client’s unique and engaging style.”

- Laura Robinson, Founder & Managing Director, Pink Pear Agency

Your brand voice copywriting guidelines will include:

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    A one-hour workshop to identify your brand archetypes, competitors and existing tone of voice.

  • ✺

    Tone of voice analysis for five competitors

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    Analysis of your existing tone of voice

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    Three examples of your brand voice in action to help you make sense of the guidelines

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    A ‘word bank’ of juicy words and phrases your audience will respond to can use to connect with your customers

  • ✺

    Two rounds of amends to fine-tune your tone of voice guide

“Fuschia ensured that the English version of my website reflected my tone of voice.”

- Ester Mignani, La Copy SEO

Brand voice development

Frequently asked questions

  • Whether you’re a circular economy goody or climate lobbyist, your market’s (probably) saturated. Any business that has set its sights on growing can benefit from working with a brand voice copywriter.

  • Absolutely! As your business grows, your audience can change, the market can evolve and your brand can shift. It’s natural that your original tone of voice might feel a bit off-kilter. But don’t worry – I can help you refresh your verbal identity so it truly reflects where you’re at today.

  • Starting with the workshop, we’ll work together to uncover your ideal tone of voice, so the guidelines shouldn’t come as a surprise. Of course, you may not agree with certain words or phrases, or you might want to tweak the tone slightly. This is why I give you time to feedback on the guidelines before we finalise the document and you distribute it to your team.

  • Visual branding encompasses a business’s visual design elements including its colour palette, logo, photography and packaging. Its goal is to communicate the brand’s personality and elicit certain emotions in its customers.

    Brand voice has the same idea — but with words. Having clear tone of voice guidelines can help you consistently write any audience-facing text – from websites and ads to packaging, 404 pages and even terms and conditions.

  • Ok, ok, they’re not the same thing, even if the terms are often used interchangeably. Brand voice and verbal identity refer to how your brand personality translates into voices. This should be consistent across your communications, even non-marketing texts. Tone of voice refers to the tone you take, and this could vary by platform. For example, you might use a respectful tone when responding to a customer complaint but a more upbeat one when communicating your sustainability goals.